✕MRR by plan: Filter customers, group the data, calculate totals, and repeat the process every month.
✕Investor reports: Export CSVs, build spreadsheets, create pivot tables, and manually format charts.
✕Product performance: Navigate through reports, adjust date filters, combine product data, and manually compare results.
✕MRR changes: Compare periods manually to understand whether new sales, expansion, contraction, or churn caused the change.
✕Customer churn: Analyze plans and cohorts manually, while churn remains a percentage without a clear explanation of what's driving it.
✕Marketing performance: You can see clicks, traffic, and conversions - but not clearly which channels turned into paying customers and revenue.