PostHog
Best for: Product and engineering teams that want product analytics, session replay, feature flags, experiments and a data warehouse in one platform.
PostHog is an open-source product platform. Alongside product and web analytics it offers session replay, feature flags, experiments, surveys, error tracking and a data warehouse with SQL. Its revenue analytics calculates MRR, ARR, ARPU, churn, expansion and LTV from a connected Stripe account or from revenue events you capture, and PostHog AI can answer questions about them.
- Pricing
- Free each month for the first 1,000,000 product analytics events, 5,000 session recordings, 1,000,000 feature flag requests, 1,500 survey responses and 1,000,000 warehouse rows. After that, per unit: for example $0.00005 per event from 1M to 2M. Optional platform packages from $250/mo.
- Free tier or trial
- Free plan, no credit card required.
- Revenue sources
- Stripe or your own revenue events for revenue analytics. Chargebee and Polar are available as data warehouse sources.
- Hosting
- PostHog Cloud, or self-hosted open source under the MIT licence.
- AI
- PostHog AI for natural-language questions about product and revenue data.
- Not ideal for
- Founders who only need MRR and attribution and don’t want to instrument events or model data, and sellers on Paddle, Freemius, Creem.io or Lemon Squeezy who want revenue connected natively.

