Free UTM builder · No account needed
Build a campaign link in under a minute
Tag any link so your analytics show exactly which post, email or ad sent each visitor.
Fastest: say where the link is going and we'll fill every field for you.
Mention the channel and the page. You'll review every field before you copy.
Your page
Already has UTM tags? Paste it and we'll load them into the fields below.
Channel and campaign
utm_sourceWhere the click comes from.
utm_mediumThe type of channel, e.g. email, social, cpc.
utm_campaignThe promotion this link belongs to. Starting with the month keeps reports in order.
utm_contentTells apart two links in the same campaign, like two buttons or two ad versions.
utm_termPaid search keyword.
utm_idFor ad-platform cost imports.
How it works
Three fields, one naming style, and a link you can trust in your reports.
Describe it or paste your URL
Say where the link is going and the fields fill themselves. Existing query strings and #fragments are kept.
Pick a channel, name the campaign
One click sets source and medium. Values are cleaned so one channel never splits into two rows.
Copy and track
Use the link in your post, email or ad. Recent links stay in your browser so you can reuse them.
