$299, seven daily issues, and every visit, signup and payment tied back to Stork.
In October 2026 I sponsored seven daily issues of Stork AI Daily to promote Chartsy. Stork sent me a click report at the end. I wanted the rest: how many readers reached my site, how many signed up, and whether any paid. This is how I set Chartsy up to track the sponsorship end to end, and how I read what it showed.
Give the Stork placement its own tagged link, add the Chartsy script to your website so visits and signups are recorded by source, and connect your payment provider so paying customers are matched back to the visit that brought them. Then compare Stork's unique clicks with the visits Chartsy records, and judge the sponsorship on cost per signup and cost per paying customer rather than clicks.
Most of the tracking has to be in place before readers click. You can't tag a visit after it has happened.
So before the first issue I gave the placement its own tagged link, checked that signups on chartsy.app were being recorded with their source, and made sure my billing account was connected, so a trial that converts weeks later is still matched to the Stork visit that started it. With that in place, Stork's report became the first number in my funnel instead of the only one.
What Chartsy showed for the campaign week, 1-7 October 2026 (real data):
Every card is filtered to Stork as the source, so it sits next to Google, direct traffic and everything else for the same week.
The questions I needed answered to decide whether Stork was worth repeating, and what Chartsy showed:
How many visits did Stork actually send?
111 visits during the campaign week - about 45% of the 246 visits Chartsy tracked that week, and the biggest source.
How do Stork's clicks compare with real visits?
Stork reported 714 total clicks and 105 unique clicks. Total clicks include readers clicking again in later issues, so the 105 unique clicks are the fair comparison with Chartsy's 111 visits.
How many signups came from Stork?
3 signups had Stork as their first source. 5 more signups that week had no identified source, so I didn't count them as Stork's.
What did each visit and signup cost?
About $2.69 per tracked visit and about $99.67 per attributed signup, for the $299 placement.
Did any of them become paying customers?
Not when the campaign ended. The tracking stays in place, so any Stork signup who pays later will show up against Stork.
| Task | Generic dashboard | Chartsy |
|---|---|---|
| Traffic | Total and unique clicks in the email | Visits that reached your site, by source and campaign |
| Signups | Not reported | Signups by first or last source, with unknown-source signups kept apart |
| Paying customers | Not reported | Payments in Stripe, Paddle, Freemius, Polar.sh, Creem.io or Lemon Squeezy matched to the visit behind them |
| Cost | Cost per click, at best | Cost per visit, per signup and per paying customer |
Give the newsletter its own UTM-tagged link, for example utm_source=newsletter-name&utm_medium=newsletter.
One Chartsy script on your website records each visit's source and every signup.
Connect Stripe, Paddle, Freemius, Polar.sh, Creem.io or Lemon Squeezy so paying customers are matched back to the visit that brought them.
The steps I took in Chartsy, in order. The full results and what I thought of them are in the write-up.
The placement linked to chartsy.app with its own source, so every visit from the newsletter was labelled from the first day.
Stork reported total and unique clicks. In Chartsy's traffic sources, Stork was the biggest source of the week - and its visit count sat close to the unique clicks, not the total.
Chartsy credited three signups to Stork and kept five with no identified source apart, so I didn't count them as Stork's.
None had paid when the campaign ended. The tracking stays in place, so whether Stork brought paying customers will show up as trials end.
Founders considering a Stork AI sponsorship, or any newsletter sponsorship, who want to know weeks later whether it brought paying customers - not just clicks.
Ministry of Economy and Innovation
Startup AlbaniaThe Chartsy program is realized with the financial support of the Albanian Government through the Ministry of Economy and Innovation, under the Grant 2026 scheme, and is implemented by the Innovation4Albania Agency.