Use Case
Indie & Bootstrapped SaaS

Subscription Analytics for Indie and Bootstrapped SaaS

MRR, churn, and customers from Stripe or Paddle - without the CRM, the sales pipeline, or a price that grows with your revenue.

Chartsy is a subscription analytics tool for solo founders and small SaaS teams on Stripe or Paddle. It covers what a bootstrapped business actually checks - MRR, churn, who's at risk, which plan pays the bills - and lets you ask anything else in plain English. There's no CRM, no sales pipeline, and no seat-based team workflow, and pricing starts at $9/month based on tracked events rather than your MRR.

What is subscription analytics for bootstrapped SaaS?

Subscription analytics for bootstrapped SaaS is revenue reporting - MRR, churn, new and lost customers, revenue by plan - sized for a founder who runs the product, support, and billing themselves. The goal is fast answers from your Stripe or Paddle data with no setup overhead, rather than the CRM, forecasting, and multi-team features that growth-stage analytics platforms are built around.

Built for founders, not revenue teams

The big subscription analytics platforms are built for venture-backed companies with a finance lead, a sales team, and a board deck every month. That's why they keep adding CRMs, pipeline tracking, and forecasting modules - and why their pricing is tied to your MRR, so the bill grows every time you do.

If you're a solo founder or a team of three, most of that is noise you pay for. You want to open one screen, see whether this month is better than last month, spot the customer whose card is about to fail, and get back to building. Chartsy does that, and when you have a question the default view doesn't answer - "which plan do annual customers churn from?" - you type it and get the chart. You pin the answers you want to keep, and ignore the rest.

What the dashboard can look like

No setup, no template to configure. These are six cards a typical bootstrapped SaaS pins after connecting Stripe or Paddle and asking a handful of questions:

MRR
$8,420
↑ 7.8%
Paying Customers
194
↑ 15 net
Customer Churn
3.1%
↓ 1.3pts
ARPU
$43.40
↑ $1.10
At-Risk MRR
$412
5 customers
Refunds
$186
2.2% of revenue

Six numbers, one screen. If you need something else next month, ask for it and swap a card - no analyst, no report builder.

The questions founders actually ask

These are the questions solo founders and small teams ask most in their first week - not a fixed list of reports. If you can ask it in a sentence, Chartsy can answer it from your Stripe or Paddle data.

What's my MRR right now, and how does it compare to last month?

$8,420 MRR, up $610 (7.8%) from last month - $940 in new MRR and expansion, $330 lost to churn.

What's my churn rate this month?

3.1% customer churn (6 of 194 customers), down from 4.4% last month. Four of the six were on the monthly Starter plan.

Which customers are at risk of churning?

5 customers have a failed payment or a card expiring this month, worth $412 in MRR combined - the largest is a $149/mo Team account.

How dependent am I on my biggest customers?

Your top 5 customers make up 22% of MRR, and the single largest is 7% - healthy for a business your size, but worth keeping an eye on.

Which plan brings in the most revenue?

Pro brings in $4,900 MRR from 70 customers, more than Starter ($2,300 from 115 customers) despite having fewer than two-thirds as many customers.

How many new paying customers did I get this month?

21 new subscribers in September, up from 17 in August - 14 on Starter, 7 on Pro.

How much did I refund this month?

$186 across 4 refunds, 2.2% of revenue - three were annual plans refunded in the first week.

Where is my MRR coming from by country?

United States 41%, Germany 12%, United Kingdom 9% - with Germany the fastest-growing over the last quarter.

Am I on track to hit $10K MRR by the end of the year?

At your current net growth of about $550/month, you'd reach $10K MRR in roughly three months - on track for December.

Which traffic sources send visitors who actually pay?

Organic search sent 38% of last month's visitors; Hacker News sent a spike of traffic but only one paying customer.

Growth-stage analytics platform vs. Chartsy for bootstrapped SaaS

TaskGeneric dashboardChartsy
PricingTied to your MRR - the bill goes up every time your revenue doesFrom $9/mo, based on tracked events rather than revenue
Features you pay forCRM, sales pipeline, forecasting, and team workflows built for revenue teamsSubscription metrics, at-risk customers, and plain-English questions - nothing else to configure
Answering a one-off questionBuild a custom report or export a CSVType the question, get the chart, pin it if you want to keep it
Getting set upOnboarding calls, data source configuration, and plan mappingConnect Stripe or Paddle with read-only OAuth in a few minutes
Getting helpA support queue built for large accountsDirect replies from the people who build the product

How it works

1

Connect Stripe or Paddle

Link your billing account through read-only OAuth. Stripe, Paddle, and Paddle Classic are all supported on every plan, and you can connect more than one.

2

Get your MRR, churn, and customers

Chartsy calculates MRR, churn, new subscribers, and revenue by plan from your billing history - no plan mapping or spreadsheet cleanup.

3

Ask anything else in plain English

Type "Which customers have a failed payment?" or "How much MRR comes from annual plans?" and pin the answers worth checking every week.

Key benefits

  • A price that doesn't climb as your MRR grows.
  • No CRM, pipeline, or team features to pay for or ignore.
  • See at-risk customers and failed payments before they turn into churn.
  • Answer one-off questions in seconds instead of building a report.
  • Stripe and Paddle in one account, with no per-source cost.

Who this is for

Solo founders, indie hackers, and small SaaS teams (roughly 1-10 people) billing through Stripe or Paddle who want clear revenue numbers without a growth-stage analytics platform. If you need a built-in CRM, sales pipeline management, or finance-team forecasting and multi-team workflows, a platform like ChartMogul is a better fit.

Frequently asked questions

Ready to see your SaaS numbers in one place?

Connect Stripe and get your first answers in minutes - no credit card required.

Ministry of Economy and Innovation
Startup Albania

The Chartsy program is realized with the financial support of the Albanian Government through the Ministry of Economy and Innovation, under the Grant 2026 scheme, and is implemented by the Innovation4Albania Agency.