Not another generic SaaS dashboard - a membership dashboard built around the questions gym owners actually ask.
Most analytics tools hand gym owners the same MRR-and-churn dashboard they'd give a software startup. Chartsy connects to the Stripe or Paddle account behind your membership billing and turns it into a gym membership analytics dashboard that answers the questions you actually ask: how many active members you have, who's new this month, and who hasn't come back.
A gym membership analytics dashboard is a reporting view built on your membership billing data - active members, new sign-ups, cancellations, and revenue by plan - organized around the day-to-day questions a gym owner or studio manager needs answered, rather than generic SaaS metrics like "MRR" and "CAC."
A CrossFit box, a boutique yoga studio, a 24-hour multi-location chain, and a personal training studio all bill memberships through Stripe or Paddle - but they don't care about the same numbers. A yoga studio might live or die by class-pack renewal rates. A multi-location chain needs revenue broken out by location. A boutique studio might care most about how many trial members convert to a full membership.
A pre-built gym dashboard has to guess which of these matters to you, and it usually guesses wrong. Chartsy doesn't guess: you ask the question that matters to your gym, get the chart, and decide whether to pin it. The dashboard you end up with is built entirely out of the questions you actually asked - not a template someone designed for a "typical" gym that doesn't exist. That's the difference between a dashboard you check every week and one you stopped opening months ago.
There's no fixed layout to configure. Every card below started as a plain-English question - ask it, decide it's worth tracking, and pin it. Ask a different question next month and swap it in. Here's an example of six pinned answers for a mid-size gym:
None of these six cards came pre-built into a template. They're six answers someone asked for and decided were worth seeing every time they log in - which means your version could look completely different, and that's exactly the point.
These are real examples, not a fixed list of "supported reports." If you can ask it in a sentence, Chartsy can turn it into a chart - which is why owners end up asking dozens of variations over time: by location, by plan, by signup channel, by month, or even about a single member. The ones below are just where most gyms start.
How many active members do I have right now?
342 active memberships - a live count pulled straight from your Stripe subscriptions, not a spreadsheet you update once a month.
How many new members joined this month?
28 new memberships started in June - 6 more than May, mostly on the Standard plan.
How many members canceled this month, and from which plan?
14 cancellations in June: 9 from Basic, 4 from Standard, 1 from Family - a pattern worth watching if Basic keeps leading.
How many former members haven't resubscribed in the last 60 or 90 days?
47 members canceled more than 60 days ago and haven't come back - your win-back list, ready whenever you need it.
What's my average revenue per member this month?
$61.40 per active member, up from $58.90 last month, mostly from Premium upgrades.
Which membership plan brings in the most revenue?
Standard ($20,400) edges out Premium ($18,200) this month, even though Premium has fewer members.
How many months has this member been active?
Marcus Webb signed up in April 2025 and is now on month 14 of an active membership - a lookup that used to mean scrolling through Stripe's customer page by hand.
Who is the member with the most failed payments?
Jordan Ellis has had 5 failed card charges in the past 90 days - more than any other member, and worth a call before the membership lapses on its own.
Who is the member with the most canceled memberships?
Priya Nair has joined and canceled three separate times over the past two years - worth a conversation before assuming she'll come back a fourth time.
How many members are at risk because of a failed or declined payment?
11 memberships are past due on a failed card charge right now - the list Stripe won't surface on its own.
How many trial members converted to a full membership last month?
9 of 15 trial sign-ups converted to a paid membership in June, a 60% conversion rate - up from 48% in May.
| Task | Generic dashboard | Chartsy |
|---|---|---|
| See how many members you have | "Active Subscriptions: 342" - no context on what a subscription means to a gym | "342 active members" - labeled the way you actually think about your gym |
| Understand who's at risk of leaving | Nothing - most dashboards only show churn after it's already happened | Surfaces past-due payments and lapsed members before they're gone for good |
| Compare membership plans | Raw plan IDs like "price_1N4kZ2" | Plans labeled Basic / Standard / Premium / Family, with revenue and headcount side by side |
| Explain performance to a co-owner or investor | Export a CSV, rebuild it in Sheets | Ask the question in plain English, get an instant chart |
Link the same Stripe or Paddle account that processes your membership billing via read-only OAuth - whether you bill directly or through a booking tool that runs on Stripe or Paddle underneath.
Type "How many members canceled this month?" and Chartsy picks the right chart and calculates the answer automatically - no SQL, no exports.
Save active members, new members, at-risk members, and revenue by plan into one view you actually open every week.
Independent gyms, boutique fitness studios, CrossFit boxes, yoga and pilates studios, and multi-location fitness brands that bill recurring memberships through Stripe or Paddle - directly or through a booking platform that runs on one of those underneath.