Know who's buying, and keep them coming back.
Not all customers are equal - and knowing which ones matter most changes how you market, how you price, and how you allocate inventory. Customer Insights & Segmentation surfaces your most valuable buyers, identifies your repeat purchasers, and helps you understand what separates customers who buy once from those who come back again and again.
Most BigCommerce store owners know their total customer count and their total revenue. Very few know which 20% of customers generate 80% of their revenue - or which customers placed their second order within 30 days of their first, versus those who never returned.
The difference matters enormously for retention strategy. A customer who bought once three years ago requires a completely different approach than a customer who has placed four orders in the last six months. Customer Insights & Segmentation makes these groups visible and queryable, so you can see exactly who's who and act on it.
Aggregate customer metrics tell you how many customers you have. Behavioral segmentation tells you what those customers actually do. Chartsy tracks purchase frequency, order value, product preferences, time between orders, and total lifetime value - and makes all of it explorable through plain-English questions.
Ask 'Show me customers who placed more than three orders in the last six months' and get a list. Ask 'What is the average order value for customers in the UK versus the US?' and get a comparison. Ask 'Which product did repeat buyers purchase most often on their second order?' and get an answer that would take an analyst hours to produce manually.
Customer segmentation is only useful if it leads to something. Every customer report Chartsy generates is exportable, saveable, and can be used directly to inform your marketing, inventory, and pricing decisions.
When you know which products your highest-LTV customers buy first, you know what to put in front of new customers to maximize the chance of a second purchase. When you know which customer segments have the lowest repurchase rate, you know where to focus your retention effort. The insight is only half of it - Chartsy makes it actionable.
Install Chartsy from the BigCommerce marketplace. Your customer data - purchase history, order values, frequency, and location - syncs automatically.
Type a question like 'Show my top 20 customers by lifetime revenue' or 'Which customers placed more than 2 orders in the last 90 days?' ChartsyAI answers instantly.
Drill into what your best customers buy, how often they return, and what their average order looks like. Compare segments side by side to find what separates them.
Pin your most useful customer reports to your dashboard. They update automatically with each sync so you always have a current view of your highest-value segments.
Customer Insights & Segmentation is built for BigCommerce store owners who want to understand their customers beyond headcounts and order totals. If you want to know which customers are worth retaining, which segments have the highest LTV, and what behavior separates a repeat buyer from a one-time purchaser - this is built for you.