BigCommerce Analytics: Your Guide to Smarter E-Commerce Decisions

Written By Serena

In the world of e-commerce, data is one of your most valuable assets. When used correctly, analytics can guide smart decisions, improve customer satisfaction, and increase sales. BigCommerce provides great analytics tools to help you understand how your store is doing, but using them effectively is the key. Here is the ultimate guide of do’s and don'ts to help you make the most of BigCommerce Analytics.

Do’s: Maximizing the Value of BigCommerce Analytics

Track Key Metrics Consistently

Focus on the numbers that matter most for your store, like:

  • Sales Trends: Monitor how your revenue changes over time to spot growth opportunities.

  • Average Order Value (AOV): Find ways to encourage customers to spend more per order.

  • Customer Lifetime Value (CLV): Identify and keep your most valuable customers happy.

Get to know your customers better

Group customers based on their behavior to improve your marketing and product strategies. BigCommerce Analytics makes this easy by letting you segment customers by demographics, buying patterns, and more.

Go further with RFM Analysis to deeply understand your customers:

  • Recency: How recently did a customer buy? Recent buyers are more likely to shop again.

  • Frequency: How often do they buy? Loyal customers make frequent purchases.

  • Monetary: How much do they spend? High spenders are usually your best customers.

Combining these insights lets you create better marketing campaigns and reach the right people at the right time.

Analyze Product and Category Performance

Know which products are selling well and which need help. Use this information to:

  • Adjust inventory to avoid overstocking or running out.

  • Highlight popular items in your ads or emails.

  • Offer discounts to move slow-selling products.


Don’ts: Avoiding Common Analytics Mistakes

Don’t Rely Solely on Raw Data

Numbers alone don’t tell the whole story. While raw data is important, it often lacks context. Make sure to analyze and interpret the data to derive clear, actionable insights that help you make better business decisions.

Don’t Ignore Long-Tail Opportunities

Your less popular products or smaller customer groups can still bring value. Dive deeper into your data to:

  • Find niche opportunities: These may have high margins or appeal to specific customer segments.

  • Create targeted campaigns for smaller groups to unlock potential revenue

Avoid Overloading with Too Many KPIs

Focusing on too many key performance indicators (KPIs) can overwhelm you and lead to confusion. It’s better to concentrate on a few key metrics that matter most to your business goals. Prioritize what’s most important for your growth.

Don’t Delay Action

Data loses value over time. If you wait too long to act, you could miss out on important opportunities. Use real-time insights to make timely decisions and take action before trends shift.

Taking Your Analytics to the Next Level with Chartsy

Let’s face it—managing your e-commerce performance can feel overwhelming without the right tools. Endless spreadsheets, incomplete reports, and unanswered questions about your sales, customers, and products can leave you stuck.

That’s where Chartsy comes in.

30+ Ready-to-Use Graphs and Metrics

Chartsy comes equipped with over 30 pre-built graphs and metrics that cover essential e-commerce data points, including:

  • Sales Trends: Stay on top of your revenue flow.

  • Customer Behavior: Identify your best customers and their shopping habits.

  • Product Performance: See what’s selling (and what’s not).

These ready-to-use insights save you time, helping you focus on what truly matters—growing your business.

But that’s just the beginning of what Chartsy can do.

Create Custom Charts with ChartsyAI

Sometimes, standard reports just don’t cut it. If you’ve ever asked unique questions about your business but couldn’t find the answers, Chartsy’s custom AI-powered charts have you covered.

Simply type your question or input your data, and ChartsyAI will generate a tailored visualization:

  • Compare key data points.

  • Spot emerging trends.

  • Dive deeper into the specifics.

With ChartsyAI, you have the flexibility to analyze your store’s performance in ways that align with your goals.

Understand Your Customers with RFM Analysis

Who are your most loyal customers? Which ones are at risk of leaving? And how can you bring inactive customers back?

Chartsy simplifies this with RFM (Recency, Frequency, Monetary) analysis, enhanced by machine learning.

  • Automatically group customers based on their shopping behavior.

  • Use these segments to create smarter marketing strategies and boost retention.

Make Faster, Data-Driven Decisions

In e-commerce, timing is everything. Chartsy’s intuitive dashboard brings all your analytics together in one place, allowing you to:

  • Spot trends quickly.

  • Identify opportunities.

  • Make informed decisions without delay.

No more juggling between tools or waiting for reports—Chartsy puts the insights you need right at your fingertips.


Conclusion: Data as Your Competitive Edge

BigCommerce Analytics and tools like Chartsy are more than just dashboards; they’re your roadmap to e-commerce success. By focusing on key metrics, avoiding common mistakes, and using tools that simplify analysis, you can transform raw data into meaningful insights. Take control of your analytics, and watch your e-commerce business thrive.

Ready to level up your analytics game? Visit the Chartsy app in the BigCommerce marketplace and see the difference for yourself!

Serena